At the 2024 Grey Cup in Vancouver, ICON transformed the event into an unforgettable celebration using our full breadth of large format products and designs. Both the interiors and exteriors of multiple venues were branded including the Vancouver Convention Centre and BC Place. The Vancouver Convention Centre, which served as the central hub for the Grey Cup Festival, was brought to life with bold and engaging exterior graphics that set the stage for the celebration. Our work included mesh scaffolding wraps for the biplane exhibit, turning it into a stunning visual focal point for attendees.
Additionally, we produced and installed perforated vinyl decals and murals, vinyl wraps, rigid posters and inserts, and flags for key festival areas, such as the family activation zone and the festival main stage, ensuring these spaces embodied the energy and excitement of the event.Inside the stadium and across the event grounds of BC Place, we provided graphics like temporary fabric banners, tunnel coverings, end zone wraps, and more.
The commissioner lounges were branded with custom designs, creating an elevated and partner-themed environment for VIP guests. Around the field, fabric wraps prominently displayed sponsor logos, integrating them into the event’s visual identity. To further enhance the space, we rebranded various areas throughout the venue, aligning them with the Grey Cup’s key sponsors to create a cohesive and impactful experience reaching all of the CFL partners' audiences.Fans were engaged from the moment they entered viewing distance of each venue. Escalators and stairways became vibrant design elements, adding movement and energy while guiding attendees through the event. Stair riser graphics, both within the festival grounds and inside the venue, added another layer of engagement, ensuring the Grey Cup’s branding resonated at every step.
ICON Digital Productions is proud to have been a part of the 2024 Grey Cup, contributing to a legacy of memorable experiences. By combining creativity, technical precision, high-quality production, and a passion for design, we delivered visuals that celebrated the spirit of Canadian football and left a lasting impression on fans and sponsors alike.
