The collaboration between ICON and BMW Aurora stands as a testament to the transformative power of digital signage in retail environments. This installation, featuring a 15’ x 8.5’ LED Wall, encapsulates the essence of BMW's brand - a fusion of elegance, precision, and cutting-edge technology.

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At the heart of BMW Aurora's showroom now pulsates a mesmerizing LED Wall which isn't just a display; it's a narrative device. Showcasing BMW content with an incredible resolution, the wall offers viewers an immersive experience. Whether viewers stand at a distance or come up close, the story of BMW's excellence in design and innovation unfolds in high definition.

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With Each of the LED cabinets, weighing 60 lbs and collectively tipping the scales at 1160 lbs it was important to create extensive supports. To seamlessly embed this LED Wall ICON installed a 3/4-inch plywood backing, recessed to align flush with the existing drywall.

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At the core of this installation is a state-of-the-art NANO PC3 Media Player. This powerhouse of digital media supports the wall's dynamic content with unmatched graphics quality, ensuring reliability and adaptability in functionality.

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ICON has transformed the showroom in into a stage where BMW's legacy of innovation and excellence takes the spotlight. This LED wall does more than display; it engages, inspires, and elevates the customer experience.

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