For the launch of Dior’s new fragrance, Miss Dior Parfum, ICON partnered with North Design Build to create an immersive installation at Square One. Drawing from the heritage of the original 1947 Miss Dior perfume, this installation offered a journey through the fragrance's legacy.

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Central to the installation was a handcrafted Dior bow, mirroring the iconic design of the Miss Dior perfume bottle. This bespoke piece was complemented by a pop-up design that mirrored the aesthetics of the Miss Dior bottle, integrating Dior’s branding seamlessly throughout. The focus was to immerse visitors in the essence of Miss Dior, capturing both its historical significance and contemporary allure.

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Set in Square One, the installation provided an engaging space for visitors, featuring exclusive experiences like complimentary customizations and souvenirs centered on the Miss Dior Parfum.

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This collaboration between ICON and North Design Build brought Dior’s vision to tangible reality. The handmade bow served as a symbol of the craftsmanship and attention to detail that characterized the entire project. Our joint efforts ensured that the essence of Miss Dior was communicated effectively, offering an experience that was both memorable and meaningful to visitors.

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The success of the Dior Square One installation shows ICON’s dedication to quality and innovation in visual storytelling, proving the power of collaboration in creating impactful brand experiences.