Our team at ICON was tasked with creating a striking and immersive display for Dior Sauvage at Hudson's Bay. This premium installation needed to capture the essence of the Sauvage fragrance and create a captivating visual experience for customers.

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The project involved the construction of a custom-built kiosk, featuring high-quality materials that reflect the luxury of the Dior brand. The central focal point is a towering digital display showcasing the Sauvage campaign, complemented by sleek, black paneling that exudes elegance and sophistication.

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One of the main challenges was to ensure that the display not only drew attention but also seamlessly blended with the existing aesthetics of Hudson's Bay. Our team meticulously designed the structure to fit perfectly within the space, ensuring it was both visually impactful and functional.

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The Dior Sauvage display successfully captured the attention of shoppers, enhancing brand visibility and driving engagement. The installation not only met but exceeded Dior's expectations, providing a powerful marketing tool that elevated the in-store experience.

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