ICON and Kobo have spent the last several years working together to “Open Up” the imagination of booklovers everywhere. Through re-brands and content strategies we’ve partnered in delivering both videos and events that have successfully generated great PR and increasing sales year-over-year. Kobo’s “Open Up” brand platform allowed us to take viewers to worlds not yet discovered using 3D animation to create product videos that are used for in-store, online, and for advertising purposes globally and in over 12 different languages. From digital advertising to experiential campaigns to radio commercials and recruitment videos, we’ve become a trusted extension of their marketing team.
ICON and Kobo have spent the last several years working together to “Open Up” the imagination of booklovers everywhere. Through re-brands and content strategies we’ve partnered in delivering both videos and events that have successfully generated great PR and increasing sales year-over-year. Kobo’s “Open Up” brand platform allowed us to take viewers to worlds not yet discovered using 3D animation to create product videos that are used for in-store, online, and for advertising purposes globally and in over 12 different languages. From digital advertising to experiential campaigns to radio commercials and recruitment videos, we’ve become a trusted extension of their marketing team.
