Budweiser Stage, Toronto’s premier outdoor music venue, kicked off the summer of 2023 with a stunning transformation of its signage, courtesy of ICON. ICON leveraged our cutting-edge visual solutions and creative expertise to revamp Budweiser Stage. The result is an immersive and captivating experience for concertgoers, enhancing their enjoyment of live performances in an iconic setting.

To integrate the new signage, ICON Visual worked closely with Budweiser Stage’s existing infrastructure and creative teams. Our team planned and executed the installation of all season-long branding and partner campaigns ensuring that both new and replacement signage seamlessly blended with the venue’s architecture while enhancing its aesthetic appeal complimenting the live performances.

Working with Live Nation to further engage concert attendees, ICON introduced interactive elements within the signage design. Touchscreen kiosks allowed attendees to access event schedules, artist bios, and personalized concert experiences. Concertgoers can explore an interactive map of the venue, locate amenities, and even order concessions directly from the kiosks, ensuring a seamless and convenient experience.

This collaboration between ICON Digital Productions Inc., Live Nation, and Budweiser Stage has resulted in a remarkable transformation of the venue’s signage, setting a new standard for outdoor music experiences. ICON has successfully elevated the concert experience, providing concertgoers with an engaging and visually stunning environment. As the summer of 2023 unfolds, Budweiser Stage is poised to deliver unforgettable moments and extraordinary performances against a backdrop of revamped and immersive signage.