ICON joined forces with North York General Hospital (NYGH) to launch an impactful brand campaign, "Here For Life," that reflects the hospital's commitment to providing exceptional care and kindness. This project marks a significant stride in showcasing NYGH's role during life's most defining moments through visually compelling graphics and installations.
At the heart of the campaign is the theme "Here For Life," cleverly encapsulating NYGH's dedication to compassionate care and the journey of health and wellness it promises to the community. This dual-meaning slogan highlights the hospital's expertise and compassion, alongside its vow to support healthier living. Paired with relatable imagery depicting genuine hospital scenarios, the campaign successfully communicates NYGH's core values and mission. This campaign showcases the hospital's dedication to not only provide care in times of need—such as childbirth, emergency services, or receiving a diagnosis—but also to embody the unwavering support and unmatched kindness NYGH is known for. The campaign's thematic foundation is the idea that NYGH is integral to life's most critical junctures, reinforcing
its mission to offer care that truly makes a difference.
Throughout the campaign's development, ICON has been instrumental in bringing this vision to life, demonstrating flexibility, creativity, and a deep understanding of the unique challenges presented by a hospital setting. From conceptualization to execution, ICON's expertise in visual solutions has played a crucial role in accurately representing the "Here For Life" campaign throughout NYGH's facilities. Visitors to NYGH will be greeted by various installations, including elevator wraps that touch all eight floors, a silicon edged graphic (SEG) at the main atrium entrance, vinyl wraps in the emergency area, and engaging billboard and poster boards. These visual elements not only elevate the hospital's brand but also create an environment that reflects the campaign's core messages of care, kindness, and community support. ICON is honoured to partner with NYGH in this significant endeavour, helping to shape a campaign that stands as a testament to the hospital's enduring commitment to its patients and the broader community.
