At the end of April 2023, ICON Visual partnered with Policaro Group to provide retail solutions for the new Porsche Kitchener-Waterloo Pop-Up, a temporary retail space for Porsche enthusiasts and potential customers ahead of their grand opening in the fall.
Porsche, renowned for its luxury sports cards, decided to open a pop-up store in Kitchener-Waterloo, a vibrant and technology-driven community in Ontario. The objective was to connect with the local audience, showcase their latest models, and create an immersive brand experience that would leave a lasting impression on visitors. To achieve this, ICON created and leveraged captivating graphics to evoke the essence of the Porsche Brand.
Our visual team created and installed vinyl wall graphics, SEG hanging signs, window vinyls, poster graphics, and a custom-made lenticular wall. ICON transformed the physical space into an aesthetically pleasing and attention-grabbing Porsche-themed environment, immersing visitors into the world of Porsche. Through the strategic placement and design of graphics, ICON helped convey Porsche’s commitment to innovation, performance, and luxury while also encouraging visitor engagement and generating excitement extending the reach of the pop-up space beyond its physical boundaries. The lenticular wall is the standout of the space where the audience can view 3 separate images from one static print based on their perspective to the wall.
The graphics installation at the Porsche Kitchener Waterloo Pop-up generated remarkable outcomes. With an enhanced brand experience, visitors were immersed in a captivating environment that helped build a strong connection between the brand and the visitors, reinforcing Porsche’s image as a luxury automotive leader. The visually stunning graphics elevated the perception of the Porsche brand, and showcased ICON’s ability to transform a space into a lasting experience.
