For Prada’s new brand activation at Holt Renfrew, ICON created a spectacular window display at Holt Renfrew Bloor St. drawing from Prada’s aesthetic of elegance and luxury, we designed an incredible fabrication that captures these qualities perfectly.
Central to the installation were the silicone edge graphics (SEG) back lits, which became the focus point of the window display. The new storefront features an array of high-resolution images, seamlessly integrated into a sleek and sophisticated backdrop. The SEG back lits guarantee that each image is brightly illuminated, providing a lively display both day and night.
Set in downtown Toronto, as visitors approach Holt Renfrew, they are greeted by a mosaic of iconic faces and fashion-forward designs, all brought to life through the SEG illumination. This immersive setup not only draws customers to the store but invites them to step into the world of Prada, where luxury meets innovation.
The smooth, frameless appearance of the SEG graphics ensures that the focus remains on the visuals, creating a clean and contemporary aesthetic that perfectly aligns with Prada's brand identity. The success of the Holt Renfrew Bloor St. installation emphasizes ICON’s dedication to quality and innovation in visual storytelling, to create impactful brand experiences.
