In celebration of Pride Month 2024, ICON partnered with RBC to transform the exterior of their store with vibrant Pride branding. This project aimed to demonstrate RBC’s commitment to diversity, inclusion, and support for the LGBTQ+ community by creating a bold and eye-catching display.

For the entire month of June, the front facade of the RBC store was wrapped in a stunning array of Pride colors and imagery. The design featured a captivating blend of the traditional rainbow spectrum, integrated with RBC's iconic branding elements. This striking visual statement not only showcased RBC’s support for Pride Month but also fostered a welcoming and inclusive atmosphere for all who visited the store.

ICON is honored to have collaborated with RBC on this impactful project. The Pride wrap not only enhanced the store’s exterior with vibrant visuals but also conveyed a strong message of support and inclusivity. This project exemplifies ICON’s ability to deliver creative solutions that make a positive impact on the community.