For the 2024 edition of the National Bank Open, ICON had the pleasure of partnering with Tennis Canada to elevate the visual experience at this world-class tennis tournament. Our team was entrusted with transforming both the Toronto and Montreal venues, ensuring that the fan experience was not only unforgettable but also reflective of the prestige and excitement of one of the biggest tennis events in Canada.

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Project Overview

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The National Bank Open is a hallmark event in Canadian tennis, attracting some of the top talent from around the world. ICON's role in this major tournament was to provide large-scale, custom-designed graphics that seamlessly blended with the event's branding. From eye-catching banners to strategically placed signage around the venue, our visuals were designed to enhance the atmosphere and guide fans through a truly immersive experience.

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Our work spanned across both venues:

• Custom Banners and Signage: We designed and installed vibrant, high-quality banners throughout the stadium, which prominently featured tournament branding and sponsors such as National Bank. These banners were key focal points for attendees, ensuring that the event's branding was highly visible across all areas.

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• Directional Signage: We created clear, attractive signage to help direct fans through the complex, ensuring a smooth and enjoyable experience. From entrance points to courtside, our signage contributed to the overall flow of the venue.

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• Branded Activation Spaces: Custom spaces were developed to provide sponsor activation areas, giving partners like National Bank an opportunity to engage with fans in a meaningful way. These spaces were designed with the brands’ unique identities in mind while maintaining the overarching theme of the National Bank Open.

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• Player and VIP Areas: We provided unique graphic treatments for VIP and player areas, elevating the exclusivity of these zones while maintaining the professional tone of the tournament.

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Our team worked meticulously to ensure that all materials were installed with precision, delivering high-quality, vibrant visuals that would withstand the outdoor elements and high foot traffic. From fabrication to installation, we ensured the final product was up to the world-class standards of both Tennis Canada and its global audience.

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ICON is proud to have contributed to the National Bank Open's 2024 edition, reinforcing the tournament's reputation as a premier event in the international tennis calendar.

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