In May 2023, Canada welcomed its first WNBA game with an exhibition match between the Chicago Sky and the Minnesota Lynx.  As the excitement unfolded both on and off the court, ICON Visual was proud to be a part of such an iconic experience. Through our innovative and high-quality signage solutions, ICON played a crucial role in enhancing the game experience and immersing the audience in an unforgettable atmosphere.

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As a renowned leader in All Things Visual, we brought our expertise to the forefront of the WNBA Canada game. With ICON’s contributions extending beyond the basketball court, we had the opportunity to enrich and foster an electric environment that resonated with fans, players, and the community. By providing both WNBA brand signage as well as various branding elements and sponsor messaging, these eye-catching visuals seamlessly integrated into the action on the court while providing valuable exposure to the game's partners. This included transforming the Real Sports Apparel kiosks within Scotiabank Arena, which housed the exclusive WNBA Canada merchandise, along with printing WNBA and partner branding for the actual hardwood court.

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The WNBA Canada game was an unforgettable event, and ICON is proud to be part of such an important moment in Canadian women’s basketball. With a pre-season record for attendance, Toronto fans gave further proof that Canada is ready for more professional women’s sports.