Project Overview

‍ICON had the exciting opportunity to collaborate with WWE and Fanatics to transform The Rec Room in Toronto into a vibrant WWE Fan Shop. This dynamic project aimed to create an immersive and branded shopping experience for WWE fans, bringing the thrill of WWE events to the heart of Toronto.

Exterior Branding:

‍To capture attention and draw fans into the shop, we outfitted the exterior windows with a striking vinyl wrap, featuring iconic WWE branding and imagery. This eye-catching design ensured that the WWE Fan Shop stood out and attracted wrestling enthusiasts from afar.

Interior Transformation:

‍Inside, the transformation continued with a comprehensive branding overhaul. Feather flags adorned the space, adding a touch of flair and movement. The bar area was wrapped in vinyl, showcasing WWE logos and themes, seamlessly integrating the branding throughout the venue.

For the merchandise displays, we used rigid materials like styrene for the headers of the clothing racks, providing a sturdy and professional look. Banners were strategically placed to highlight various sections and promotions, guiding fans through the store with ease. The entire interior was meticulously designed to create an immersive WWE experience. Fans were greeted with vibrant visuals, from the bar to the clothing racks, all contributing to an environment that celebrated their passion for WWE.

ICON is proud to have partnered with WWE and Fanatics to bring this unique shopping experience to life. The WWE Fan Shop at The Rec Room stands as a testament to our dedication to creating memorable and impactful brand experiences.

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